Amid the usual boardroom jargon, he outlined BMW's plans for improved profitability and capital efficiency, as well as an EfficientDynamics approach to business that would yield the company "More output from less input.
Dr Reithofer also suggested that the BMW is in the market for a fourth brand, although he said that none of the prospects that BMW had looked at to date have met the business criteria for an acquisition. "
Dr Reithofer also suggested that the BMW is in the market for a fourth brand, although he said that none of the prospects that BMW had looked at to date have met the business criteria for an acquisition. "
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